For independent surfboard shapers

You shape the boards.
It runs the business.

Upload your Shape3d or Aku file once. Your local customers configure their own board and pay on your website, and the order, production and paperwork run themselves.Built in New Zealand by shapers, for shapers.

What it does

Everything you know about your boards, out of your head and into one place.

Upload your shapes once. Customers see their real options and the price as they build. Inquiries, orders, production and the paperwork all run from the same dashboard.

01

Get every spec right, every time

Every shape, size, glassing schedule, fin placement, colour and price rule lives in the portal instead of your notebook and your memory. Load it once and it's right on every board you sell after that.

02

Fewer back and forth emails

They pick dimensions, colours, glassing, fins and logos on your own website and watch a photoreal board update as they choose, with the price updating as they go, so they order the board they actually want.

03

Never retype an order again

Every enquiry lands in one list with the full build and its price already attached. Take the deposit and it becomes an order without retyping a thing.

04

Know where every board is

Order forms for accounts, production, CNC and glassing, plus shaping notes, blank dockets and a tracking link the customer can follow while their board is built.

05

Get paid without chasing

Invoices, deposits and balances, stock and demo boards, team riders, licensing royalties and freight, all in the same place.

06

More boards sold, less effort

Reviews, giveaway campaigns and newsletters built around your own boards and sales. Switch on the parts you want.

Surfers carrying boards along a coastal path at dusk in New Zealand

Built in New Zealand

Born from the workshop.

It started with a simple problem: getting shaper designs into our alternative construction company, Flexframe. We built a tool to make uploads effortless, sent it to a few shapers we work with, and the response caught us off guard. They all wanted to use it for their own websites. So we leaned in, and Shapers Portal was born.

How it works

From shape file to finished board.

Your whole order, start to finish, in three steps.

01

Upload

Add your logo and bio, then drop in your CAD files. They become clean, photoreal, orderable boards.

02

Share

Embed the configurator on your own site, push the boards into Shopify, or use the free one page brand site.

03

Get paid

Customers configure and pay a deposit. You get a print ready spec sheet, order forms in one click, and the balance invoiced when it's done.

Less admin.
More surfing.

Shapers Portal handles the catalogue, configurator, orders and storefront so you can spend less time at the computer and more time in the water.

On the portal

Websites we've built.

Shaper and brand sites running on the portal, built and looked after by us.

03

Griffin Surfboards

griffin-surfboards.com

Coming soon

Pricing

Sell more custom boards. Spend more time shaping.

Made for shapers building custom boards for local customers, with a plan that fits how you work.

Portal

US$50/month

+ 5% per board sold · 7 day free trial

  • Every tool included
  • 3D board configurator and Studio mode
  • Board walls, size guide and surf forecast matching
  • Inquiries, orders, payment plans and gift vouchers
Start free trial
Most hands-off

Managed Account

US$100/month

+ 10% per board sold · by application

  • Everything in Portal
  • We run your website, Shopify store and SEO
  • We cover customer inquiries when you're in the bay or out surfing
  • You just shape
Apply

Enterprise

US$1,000/month

0% commission

  • Everything in Portal
  • For busy shops selling 10 or more boards a week
  • No commission on any board
Sign up

Questions

Is there a contract?

No. Cancel anytime.

What counts as a sale?

The board price, excluding shipping and tax.

Can I switch plans?

Portal and Enterprise, yes, anytime. Leaving a Managed Account includes a buy out to cover the web design work, set out in your contract.

How does the trial work?

7 days free, card required. Cancel before it ends and you pay nothing.

Shapers Portal

The all-in-one platform for the surfboard industry. Upload shapes, sell boards, manage orders.

© 2026 Shapers Portal. All rights reserved.

Built in New Zealand 🇳🇿